1. Set the total budget
Start with the maximum funded amount the campaign can commit—not an uncapped performance estimate.
Campaign budget calculator
Build a transparent campaign allocation across management, production, fixed rewards, performance exposure, and contingency.
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TRY THE NUMBERS
Choose your views. See your price.
$100 per 10,000 verified organic views at the current platform rate. Final scope is confirmed before launch.
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2. Separate the operating fee
Show the platform, management, review, verification, and reporting fee independently from the production or reward pool.
3. Model fixed delivery
Multiply the target approved posts by the fixed production or publisher reward and include realistic revision capacity.
4. Cap performance exposure
Set per-clip, per-participant, and total campaign caps before estimating qualified performance.
5. Keep a reserve
Hold an explicit contingency for approved adjustments, removals, refunds, or an evidence-led second batch.
Before you use this resource
Adapt every field to the campaign, platform, contract, and markets involved. Rights, disclosure, payment, privacy, and tax requirements may require qualified professional advice.
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